Lessons · E. Ethical and Professional Issues
E.5 · Public statements and social media
Your website, your Instagram, your bio, even an ad someone else wrote about you: every one of those is a public statement, and the Ethics Code expects all of them to be true. Let's walk through how to spot the problems before they go live.
Key takeaway
Under Section 5 of the 2022 Ethics Code, behavior analysts don't make public statements that are false, deceptive, misleading, exaggerated, or fraudulent, whether through what they say or what they leave out (5.03). When others promote your services, you are still responsible for those statements and must take reasonable steps to correct them (5.04). Client content in public spaces needs informed consent, never goes on personal social media accounts, and testimonials follow their own rules (5.07–5.10).
Under Section 5 of the 2022 Ethics Code, behavior analysts don't make public statements that are false, deceptive, misleading, exaggerated, or fraudulent, whether through what they say or what they leave out (5.03). When others promote your services, you are still responsible for those statements and must take reasonable steps to correct them (5.04). Client content in public spaces needs informed consent, never goes on personal social media accounts, and testimonials follow their own rules (5.07–5.10).
Members get the full lesson video, notes and a 5-question test
The video walks through the idea, worked examples, the trap people fall into and an exam-style question. The notes and the checkpoint come with it, and your results feed your Where to focus plan.